From Wiggies to Feathers?

Anyone who has been in breed for any length of time knows about poodles and Wiggies

I recently found an ad feather extensions for dogs.  Really?

I'm sorry.  I just don't even know where to go from here.  I do have to wonder if there is any significance to the fact that a doodle is the model?  Things that make you go "hmmmm".